In late February 2020, we got the first call from a client: they were so sorry, but they had to cancel their event.
Over the next three days, the same calls and emails kept coming in. In less than 72 hours, we went from a scrappy, bootstrapped startup with $250,000 per month in hard-earned revenue, to effectively zero income—and no new leads coming in.
I'm writing this post to share what we learned from losing all our revenue—and also talk about how we've rebuilt. Because in less than 24 hours, we repositioned our entire business, and we're on track to recover. We are leaner, more focused, and fighting harder than ever before.
Read the full story here: https://zapier.com/blog/pivoting-business-in-crisis/